Smile Insurances
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Pro Senectute
A sound between activating confidence and down-to-earth empathy
Sound Identity
Active participation in everyday life, while carefully taking the challenges of aging into account: a balancing act that Pro Senectute's sound identity expresses with activating confidence and down-to-earth empathy.
Sound Logo
Ambition
Pro Senectute is committed to a self-determined and meaningful life for seniors in our society and encourages solidarity between generations and among older people: «Stronger together». In line with their mission statement, inclusion, freshness and a hearty feel were the central topics in the development of the sound identity. Peter Burri Follath, Head of Communication at Pro Senectute Switzerland, says: «It was important to us that the Pro Senectute sound is both grounded and activating, while at the same time coming across as unagitated, friendly and warm-hearted. After all, getting older is not always fun.»
Sound
In the process, the warm and earthy sound of the hammered dulcimer (played by Valais luminary Ephraim Salzmann) combined with acoustic blues guitar has become the foundation of the Pro Senectute Sound Identity. "Both instruments are well known in Switzerland, but the unusual texture in the interplay makes you listen: Just unagitated fresh.
Services
Audio Strategy
Sound DNA
Sound Logo
Campaign Music
Video Score
Service Center Experience
Podcast Sound Toolbox
In the press
Application example «Unsteady walking»
The outcome completes the impact of our brand and reinforces the emotional clarity of our communication.
And it was really exciting and a real job enrichment to be focusing in with DoN on the power of sound!
Tatjana Kistler – Pro Senectute
Media officer and deputy head of communications
Featured Projects
Let's talk
… and make sure that you will be recognized always and everywhere.
Department of Noise
Connecting people with Sound.