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Bank Cler
The new bank for Switzerland
Sound Identity
Clear, fresh, more digital. Close to real life, close to people. With broad investments in an integrated digital and holistic customer experience, Bank Cler underlines the claim of a distinctive challenger across all design levels.
Translation of the brand into sound
Bank Cler is the new bank for Switzerland. A bank with a social conscience that really cares about its customers and uses the opportunities offered by digitalization to make their lives easier. A bank that sets itself apart from traditional financial institutions and, as a rather small national retail bank, wants to challenge the industry leaders in the market.
Sound Logo
Ambition
Translating this attitude into sound was the central task in the sonic branding process. It became clear that the auditory focus should be on the courage to be different. The central attributes were self-confident, fresh and uncomplicated. The bank’s rebellious spirit of optimism should not be lost. Based on these specifications the Sound DNA was developed as the core of the sound identity.
Sound
The accentuated bass melody is key for the distinct aesthetic, which is surprising and highly differentiating in the financial sector. The clear structure of this element stands for simple and innovative banking; The mixture of digital and organic sounds implies the balancing act between customer proximity and radical digital solutions.
Awards
The «Bank Cler Sonic Branding» won a «Better Sound» award at the International Sound Awards 2018 in Hamburg.
Services
Sound Strategy
Sound Logo
Video Score Set
Sound Toolkit for Videos
POC Playlist System
Brand Voice
Service Center Experience
Branded Music Library
Ringtones
Brand Sound Movie
Various Audio Postproduction Projects
In the press
Sound Toolkit for Videos
What we liked about working with DoN was the mixture of analytical and playful approach.
We challenged them again and again, they responded and found solutions. the exclusively produced tracks are not only 'right' for the brand but are also a lot of fun to listen to! And with their content music solution, DoN has provided a comprehensive tool that helps us use sound coherently and emotionally punchy in this area, too. A big thank you to the sound tinkerers and music lovers of Department of Noise! Working with you is fun and inspiring – we all agree that sonic branding is an important component of modern brand management.
Gregor Eicher – Bank Cler
Hеаd of Marketing
Featured Projects
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Department of Noise
Connecting people with Sound.