Sound Identity
NeoVac, the Swiss full-service provider of intelligent solutions for energy and water, has revised its brand identity and the brand experience linked to it in 2022. The new claim «Making Energy Smarter» sums up the company's doer mentality and its ambition to meet the energy future with forward-thinking solutions. To make this attitude not only visible but also audible and thus tangible, NeoVac developed their sound identity together with DoN: For a coherent and consistent brand experience across all touchpoints.
«A vivid brand must also be audible - whether it's B2B or B2C» says Michael Eugster, Head of Marketing at NeoVac. «DoN recognized the potential of sound in a branding context early on and is therefore clearly a leader within this field in Switzerland - which made the decision easy for us. And the fact that internally the employees almost snatched the assets out of our hands already during the process speaks a clear language.»
The sound identity makes the innovative spirit of NeoVac tangible and establishes the «doer» in the sense of a forward-looking market leader: dynamic, self-confident and optimistic. In the process, a «digital buffalo» served symbolically as a guiding principle that embodies the brand and at the same time incorporates the history as well as the heterogeneous personnel of NeoVac.
Audio Strategy
Sound Identity
Sound Logo
Exhibition Soundscape
Video Score Set
Service Center Experience
Branded Music Library
Brand Voice
The numerous sound assets, which also include the brand voice, help us to communicate precisely and efficiently in everyday life while supporting our identity with a broad base: Always one step ahead, that is. We are thrilled with the result!
Michael Eugster – NeoVac
Head of Marketing, member of the board
Department of Noise
Connecting people with Sound.