Smile Insurances
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Basler Kantonalbank
Sonic Branding
Sound Identity
Back in black - Clear and rich in contrast, Basler Kantonalbank's sound reflects its commitment to its home region and its regained strength.
Sound Logo
Basler Kantonalbank is starting a radical transformation that will affect all areas of its business. It is renewing its strategy, processes and structures and, in collaboration with the branding agency Scholtysik & Partner, is redefining its brand promise and brand personality. On this basis, corporate design, interior design, corporate language, corporate sound and a brand-typical customer experience are created.
The Sound Identity
Maximum clarity for users is the top priority. After the evaluation process, the sound characteristics were derived from the brand promise and the brand values, and the "BKB sound" was developed: BKB sounds clear, rich in contrast and agile. The sound is positive, energetic and direct.
Services
Audio Strategy
Sound Logo
Soundscape
On-hold Music
Sounds for Motion Toolkit
Intro/Outro for Podcasts
In the press
The sound should be clear, rich in contrast and agile, yet feel like a bank.
The result is convincing - and enriches the brand feel. The auditory component is standard by now in the digital age.
Fabian Sander
Scholtysik & Partner
Featured Projects
Let's talk
… and make sure that you will be recognized always and everywhere.
Department of Noise
Connecting people with Sound.