Ifolor

Bridging the gap between the organic and the digital

Sound Identity

Ifolor

The way we interact with real-world experiences has changed forever. Countless moments are captured every day with smartphone cameras. We interact with these organic moments in a way that is profoundly influenced by our technology. The line between the digital and the ‘real’ has never been more blurred – digital is the new normal. The goal? To bridge this gap between the organic and the digital with a sound identity that is light-hearted, young, and modern.

TV Campaign 2019 (Launch Rebranding)

The Swiss company ifolor is a photo book market leader. Working together with Wirz Brand Relations, the company refined its positioning and devised a new brand identity. From the core values of «simplicity», «competence» and «inspiration», the new brand message «make more of your photos» emerged. The goal for ifolor is to inspire people to turn the many moments they photograph into something special – something personal, long-lasting, and meaningful.

Application of the Video Score with Audio Logo

Ambition

The goal was to support ifolor’s new positioning by creating a light-hearted, uplifting sound identity that would make the brand attractive to younger consumers. The aim was to bridge the gap between the organic and the digital and to offer an increased level of emotional value to the brand. 

The final product would communicate that digital is the new normal.

Sound

An easy-going, sunny soundscape that gives listeners that “on-vacation feeling.” There was a strong emphasis on the rhythmic elements of the score with playful, melodic fragments throughout. This was achieved largely with acoustic instruments for their fresh, authentic sound.

Services

Audio Strategy

Sound DNA

Audio Logo

Video Score

Campaign Music

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